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<h2>Naver, Kakaotalk &amp; Daum: the three platforms that make up South Korea's vibrant digital ecosystem</h2>If you're an Australian brand eyeing the South Korean market, here's your first wake-up call: Google and Meta won't take you very far. While these global giants dominate in Australia and much of the Western world, Korea plays by its own digital rules -- and it's doing just fine without them.To break into this fast-moving, digitally saturated, and hyperlocal market, you need to understand its own powerful digital ecosystem. In Korea, this means 3 major online platforms (both as Apps and as browser-based sites):🟢 Naver: the all-in-one search engine, blog hub and content platform 🟡 KakaoTalk: the everyday messenger that's also a customer service channel, marketing tool, payment gateway and social network 🔵 Daum: an enduring platform for news, communities and conversationsLet's break down why these platforms matter to your brand presence in South Korea, how they are different and how your brand can show up the right way.<h2>Why makes South Korea's digital ecosystem so unique</h2>South Korea isn't just connected. It's hyperconnected.With nearly 97% of the population using the internet and one of the fastest average broadband speeds in the world, digital habits run deep and wide across all demographics. Smartphone penetration stands at 97.6%, and mobile shopping accounts for over 70% of all online purchases.But unlike Australia where Google is king, Korean users rely on homegrown tech platforms. If your brand's strategy is built around Google Ads, Facebook and Instagram alone, it may never resonate with the Korean consumer sentiment.&nbsp;<h2>🟢 Platform #1: Naver -- Korea's very own search engine and more</h2><figure id="figure-ubkakba2wgmb8uxnf5"><img id="ubkakba2wgmb8uxnf5" src="https://cdn.durable.co/blocks/39PcyIywd2W8KInUVECQz5YHCSoF0qTB7iFK0wSMO0KspnBHQZ13UTpyRhBJuKGg.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/39PcyIywd2W8KInUVECQz5YHCSoF0qTB7iFK0wSMO0KspnBHQZ13UTpyRhBJuKGg.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><blockquote>You could think of Naver as the "Google of Korea", but that would be selling it short. Naver is so much more -- search engine, blog platform, Q&amp;A community, news aggregator, shopping mall and digital dictionary all rolled into one.</blockquote><h3>Naver - Key Stats:</h3><ul><li>33 million monthly active users (as of 2023)</li><li>Over 75% of all Korean search engine traffic</li><li>20 million daily blog views</li><li>47% of Koreans aged 20–39 use Naver Shopping as their go-to e-commerce entry point</li></ul><h3>Why It Matters for Australian Brands:</h3>Naver results prioritise Naver-native content like blogs, knowledge posts, shopping pages, and news articles over standalone websites. Your beautifully designed global site might not even appear on the first page unless you've published content directly on Naver. Naver Blog is a huge decision-making tool for consumers -- they read product reviews, comparisons and influencer content here before buying.&nbsp; How your brand can show up on Naver:🟢&nbsp; Launch a Korean-language Naver Blog with brand storytelling, behind-the-scenes and lifestyle content; 🟢 Publish keyword-optimised reviews and how-to articles; 🟢 Work with local influencers who publish directly on Naver; 🟢 Get listed on Naver Shopping with proper SEO and translation. <h2>🟡 Platform #2: KakaoTalk (aka Kakao) -- more than just a chat app</h2><blockquote>You might think Kakao is Korea's WhatsApp. Not quite. It's more like WhatsApp, Facebook Messenger, Apple Pay, Spotify and Mailchimp all rolled into one yellow app (with its very own charcters and emojis!).</blockquote><figure id="figure-4x6qxteppmmb8ux31t"><img id="4x6qxteppmmb8ux31t" src="https://cdn.durable.co/blocks/5xuQ3re3Ls5m7qxa7piilV16hptmRZf92rDsOARxYgJpiON4Qb6F8IM7B183DeEr.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/5xuQ3re3Ls5m7qxa7piilV16hptmRZf92rDsOARxYgJpiON4Qb6F8IM7B183DeEr.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>KakaoTalk - Key Stats:</h3><ul><li>47.64 million monthly active users in South Korea (as of January 2023), accounting for 88.9% of the platform's total global active user base;</li><li>98% penetration rate among smartphone users in South Korea&nbsp;(fun fact: even my grandparents in their 80s are on it and use it regularly to communicate with family and friends);</li><li>90%+ of businesses use KakaoTalk channels for customer communication;</li><li>KakaoTalk Gift Shop and Commerce functions process millions in sales each month.</li></ul><h3>Why It Matters for Australian Brands:</h3>KakaoTalk is where Koreans live their digital life: chatting with friends, receiving promos, checking order statuses, booking appointments and more. If your brand isn't on KakaoTalk, you're not visible in their daily communication flow. You can use KakaoTalk Channels (like branded profiles) to send updates, offers as well as customer support messages.How your brand can show up on KakaoTalk:🟡 Set up a KakaoTalk Business Channel; 🟡 Share limited-time promotions, new product drops &amp; event invites; 🟡 Use KakaoTalk to offer 1:1 customer support or automated FAQs; 🟡 Send personalised messages through KakaoSync integrations.<h2>🔵 Platform #3: Daum - Korea's Online Watercooler&nbsp;</h2><figure id="figure-wne6b8zciomb8uxvll"><img id="wne6b8zciomb8uxvll" src="https://cdn.durable.co/blocks/23gfeuLTplFDKkBfAPIt12O7a0jYIHiRdCxmuIeBXqxDZamSqEk0cPYXgP8Nfbvm.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/23gfeuLTplFDKkBfAPIt12O7a0jYIHiRdCxmuIeBXqxDZamSqEk0cPYXgP8Nfbvm.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><blockquote>While Daum has lost some of its search share to Naver over the years, it still remains highly relevant -- particularly for news, forums, niche communities for older demographics. It's also home to Daum Cafe, one of the most vibrant online community hubs in Korea.</blockquote><h3>Daum - Key Stats:</h3><ul><li>15 million monthly active users</li><li>Over 6 million Daum Cafe communities</li><li>Primary platform for a wide range of hobbies, parenting, food, pet owners and niche professional and study groups</li><li>Daum was acquired by Kakao in 2014</li></ul><h3>Why It Matters for Australian Brands:</h3>If your target audience includes mothers, students, professionals, or enthusiasts, chances are they're gathering in Daum Cafes. These communities drive product discovery, word-of-mouth &amp; credibility. Many of the earliest adopters and advocates of foreign brands start discussions here.How your brand can show up on Daum:🔵 Identify the right Daum Cafes aligned with your brand (e.g., clean baby food, skincare, etc.); 🔵 Collaborate with Cafe admins for product trials or Q&amp;As; 🔵 Join the conversations as a helpful voice, not a hard seller; 🔵 Monitor feedback to inform your product messaging in Korea.<h2>Finally... let's talk about localised digital strategy</h2><figure id="figure-awubyhkxw3mb8uzcsm"><img id="awubyhkxw3mb8uzcsm" src="https://media.gettyimages.com/id/2196684870/photo/customers-review-the-online-shopping-platform-local-business-reviews-and-customer-feedback.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=sLXr_5MnB7xmn6FhdNbJRkhZBOCeWC8hbbFy0YGzoLI=" alt="Customers review the online shopping platform. Local business reviews and customer feedback, showcasing star ratings. Digital marketing, local SEO." title="Customers review the online shopping platform. Local business reviews and customer feedback, showcasing star ratings. Digital marketing, local SEO." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2196684870/photo/customers-review-the-online-shopping-platform-local-business-reviews-and-customer-feedback.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=sLXr_5MnB7xmn6FhdNbJRkhZBOCeWC8hbbFy0YGzoLI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>It's not just about translating your content. It's about translating your brand experience into platforms, formats and tones that Korean users already trust.<blockquote>Failing to localise your brand strategy for Korea's native platforms means missing out on visibility, engagement, and ultimately -- sales.</blockquote>Even big brands have struggled when they failed to adapt. On the other hand, many SMEs have built cult followings in Korea simply by leaning into these local digital behaviors.<h3>Final thoughts: Your digital door to South Korea Is wide open</h3>South Korea isn't an easy market, but it's an incredibly rewarding one if you approach it right. With a population that's more connected, more curious and more community-driven than almost anywhere else in the world, success comes to brands that meet Koreans where they already are. South Korea’s digital landscape might feel like a whole new world -- and that’s because it is. But you don’t have to navigate it alone.About The K Factor:The K Factor is a bilingual, Australia-based consultancy helping brands like yours take their first confident steps into Korea. We bring deep market insights, local cultural fluency, and the kind of strategic support that bridges language, platforms &amp; business practice -- without the need for an in-country office or team, especially when you are just starting your expansion journey. Whether you're just starting to explore the Korean market or ready to deepen your presence, we help you get it right from the start.&nbsp;Data Sources:Korean Statistical Information Service (KOSIS), 2023 Statista Korea, 2023 eMarketer, 2023 Kakao Corp Annual Report, 2023 Naver Data Lab, 2023 Export Incite: Why Brands Should Enter Korea in 2025 Asialink Business: Doing Business in Korea, 2025 Guide

Not Google. Not Meta. Meet Naver, KakaoTalk & Daum to succeed in South Korea.

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<h2>What Australian businesses need to know before entering one of Asia’s most dynamic markets.</h2>When Australian businesses consider expanding into Asia, South Korea often emerges as a strategic and attractive option. With a population of over 51 million and a GDP exceeding USD $1.7 trillion, Korea is Australia’s fourth-largest two-way trading partner. However, while the opportunity is clear, the path to success is not without complexity.For Australian firms, one of the biggest early hurdles is understanding South Korea’s regulatory environment. Known for being both highly developed and rigorously enforced, Korea’s regulatory framework can be highly daunting for businesses unfamiliar with the local laws, standards and expectations.<figure id="figure-ldye0yn968mb4flu8n"><img id="ldye0yn968mb4flu8n" src="https://media.gettyimages.com/id/1053768530/photo/judge-or-auction-gavel-on-south-korea-flag-background-3d-illustration.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=meIEGDZUiSlgNpDg0y82X1ES8d8rm0buGfx_eBmnQoQ=" alt="Judge or auction gavel on South Korea flag background. 3d illustration" title="Judge or auction gavel on South Korea flag background. 3d illustration" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1053768530/photo/judge-or-auction-gavel-on-south-korea-flag-background-3d-illustration.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=meIEGDZUiSlgNpDg0y82X1ES8d8rm0buGfx_eBmnQoQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Why Understanding the Regulations Matters</h3>South Korea’s regulatory landscape is shaped by its focus on consumer protection, market stability and sustainable growth. This means high compliance standards across sectors like healthcare, technology, cosmetics, food &amp; beverage, and finance. Regulations often reflect both domestic policy goals and international trade expectations, which can sometimes change rapidly.As the Asialink's 2025 report notes, “despite its open economy, South Korea maintains non-tariff barriers and complex procedures that can pose challenges for international entrants.”&nbsp; For Australian firms, this underscores the importance of preparation, adaptation and cultural understanding.<h3>Key Regulatory Areas for Australian Firms</h3>Here are some of the most relevant regulatory categories Australian companies should be familiar with before entering the Korean market:1. Trade and Customs Regulations: While the Korea-Australia Free Trade Agreement (KAFTA) has significantly lowered tariffs for many products, businesses must still comply with Korea’s detailed customs regulations. Misclassification of goods, incorrect labelling, or improper documentation can lead to costly delays or penalties.**Tip: Work with bilingual trade specialists or customs brokers who understand the <a data-mce-href="https://www.fta.go.kr/webmodule/_PSD_FTA/sg/1/eng/CHAPTER3_Annex3A_1.pdf" href="https://www.fta.go.kr/webmodule/_PSD_FTA/sg/1/eng/CHAPTER3_Annex3A_1.pdf">Harmonised System (HS) codes</a> and local processes.2. Product Labelling and Standards:Product labelling in Korea is strict and sector-specific. The use of Korean language on packaging is mandatory for most consumer products, particularly food and cosmetics. Any health claims or functional descriptions must be backed by approved scientific evidence and registered with relevant authorities.For example, as of 2025, organic food products imported from Australia cannot use the Korean word for “organic” unless certified by a Korean authority, despite meeting Australian organic standards. This poses a major challenge for exporters of certified organic produce and calls for strategic labelling and marketing adjustments.3. Intellectual Property Protection:While South Korea has robust intellectual property (IP) laws, enforcement can be challenging, particularly for smaller foreign firms. Trademarks, patents and designs should be registered in Korea to receive legal protection.Foreign companies should also be aware of the first-to-file rule, which grants rights to whoever registers an IP first, not necessarily who created it first. This means early registration is critical.4. Employment and Labour Standards:Hiring in Korea involves compliance with laws around contracts, working hours, severance pay and employment insurance. Even when hiring locally through a partner or distributor, it’s essential to understand your legal responsibilities as an employer.Work culture in Korea also values hierarchy, loyalty and long-term employment, which influences how relationships are managed internally.<h3>Leveraging Government and Legal Support </h3>Australian businesses are not alone in navigating these complexities. Government agencies like Austrade, DFAT, and Export Finance Australia offer market research, introductions and funding support.Australian firms should also consult with legal experts familiar with Korean commercial and trade law to remain current with changing rules.&nbsp;<h3>A Shifting Landscape</h3>Korea’s regulations are not static. The government regularly updates laws in response to consumer trends, environmental concerns and international agreements. For example, in response to growing demand for sustainability, new packaging standards and carbon reporting requirements are being introduced across FMCG and retail sectors.To succeed in Korea, businesses must remain agile, monitor regulatory changes closely, and adapt their products and marketing accordingly.<h3>The Role of The K Factor</h3>At The K Factor, we help Australian businesses understand and adapt to Korea’s regulatory, cultural, and commercial environment.To support you in the journey, we can provide:<ul><li>Market readiness audits to assess product and brand fit</li><li>Label and compliance reviews in collaboration with local advisors</li><li>Regulatory risk mapping across your supply chain </li><li>Partner and distributor vetting based on compliance capability</li><li>Ongoing support to monitor legal changes and adapt accordingly</li></ul>With bilingual expertise and deep cross-cultural understanding, we act as your on-the-ground translator of not just language, but context.<blockquote><h3>Entering the Korean market is a valuable direction for many Australian businesses, but it requires a firm understanding of the rules. Regulation isn’t just red tape - it reflects the values, priorities and expectations of the current economy in Korea. The K Factor can help you understand them along the way.</h3></blockquote>Companies that take the time to understand this landscape will be better positioned to earn trust, avoid costly mistakes, and succeed in one of Asia’s most advanced and trend-forward markets.&nbsp; Data sources:Asialink Business. Doing Business in South Korea: A Guide for Australian Companies. 2025. View PDF Department of Foreign Affairs and Trade (DFAT), 2024 Korea Customs Service, 2023 Korea Intellectual Property Office (KIPO), 2023 Austrade Export Guide to South Korea, 2024 Korea Consumer Agency Reports, 2023

Understanding the regulatory landscape in South Korea

<h2>Why Australian Brands Should Be Looking to South Korea in 2025</h2>With global trade winds shifting and new tariffs from the US putting pressure on exporters, Australian brands are rethinking where their next wave of growth will come from. Amid this uncertainty, one market keeps standing out: South Korea. At first glance, South Korea might not seem like the obvious choice. It’s across the globe, has a unique language, and very different consumer preferences. But once you look closer, it’s clear that South Korea is one of the most strategic, dynamic and valuable markets in the Asia-Pacific region -- especially for Australian brands. Here’s why: &nbsp; 1. South Korea is already one of Australia’s biggest trading partners South Korea is Australia’s third-largest export market, valued at AUD $43.6 billion in 2023, and the fourth-largest two-way trading partner, with total trade reaching AUD $70.9 billion (DFAT, 2024). That’s more than our trade volume with the UK or Germany.Despite its relatively small landmass, South Korea punches well above its weight economically. With a population of over 51 million -- double that of Australia -- and a GDP exceeding USD $1.7 trillion, South Korea is the world’s 10th largest economy (IMF, 2024).<blockquote>What does this mean? Korea isn’t just a “nice-to-have” market. It’s one of Australia’s most important economic partners, and for good reason. It’s rich, urbanised, and consistently ranks as a global trendsetter -- particularly in tech, pop culture, and consumer innovation.</blockquote>&nbsp; 2. A digitally native, mobile-first consumer base South Korea has one of the fastest internet infrastructures in the world, with over 99% internet penetration. Nearly all online transactions happen via mobile phone -- around 80% of e-commerce purchases are made on smartphones (Statista, 2023). Social media engagement is exceptionally high, with platforms like Instagram, YouTube, and KakaoTalk playing critical roles in influencing purchasing decisions.For Australian brands, this means you can test and grow your presence digitally -- without needing to invest heavily in physical retail or on-the-ground operations. With a strong localisation strategy and culturally attuned brand voice, Korean consumers will engage deeply.Korean consumers also love storytelling. They’re highly brand-aware and research-driven. They don’t just buy a product: they buy the story, the values, and the identity behind it. This opens opportunities for brands who know how to translate their origin stories, sustainability commitments, and product value into meaningful content.&nbsp; 3. Clean, green, premium: Australia’s natural brand perception One of Australia’s greatest strengths is its global brand. To Korean consumers, Australia equals “clean”, “natural”, “safe”, and “high quality”.According to the 2025 South Korea Market Report by Export Incite, “Australian food brands are seen as fresh, natural, and of high quality… beef, wine, and organic snacks add to the appeal.” South Korean consumers have long had a strong preference for imported food products from Australia, especially those with transparent sourcing and health benefits.<blockquote>Australian beef exports to Korea jumped by 4% in 2024 alone, with chilled grass-fed beef growing by 22%. This is no accident. It reflects Korea’s appetite for premium food and health-conscious goods, and their trust in the Australian label.</blockquote>But it’s not just beef. Functional beverages, dairy products, plant-based snacks, and clean-label supplements are all gaining traction. The premiumisation of everyday categories -- like water, snacks, or even hand soap -- reflects a shift in consumer habits.&nbsp; 4. Korean consumers are hungry for health, sustainability and design Health and sustainability aren’t just marketing buzzwords in Korea. They’re consumer expectations. Over 35% of Korean consumers say they are willing to pay more for eco-conscious products (Korea Consumer Agency, 2023). That number is even higher among the influential 20s–40s demographic in urban areas.According to Ipsos (2024), the most popular imported product categories include:🌿 Plant-based foods (meat-free meals, soy/oat milks, tofu snacks) 🧴 Functional beverages (collagen, probiotics, vitamin blends) 🍫 Health-conscious snacks (low-carb, gluten-free, organic) 🧀 Premium dairy (grass-fed, small-batch, A2 milk) ♻️ Sustainable packaging (minimalist, recyclable, biodegradable) Australian brands are already producing these. But many don’t realise how competitive they could be in Korea, especially if they localise packaging, adjust claims to comply with Korean regulations, and translate marketing materials thoughtfully.&nbsp; 5. KAFTA gives Australia a competitive edge The Korea-Australia Free Trade Agreement (KAFTA), signed in 2014, has significantly lowered trade barriers. By 2032, virtually all tariffs on Australian exports to Korea will be eliminated -- including services.This means Australian exporters have a strategic advantage over many of their competitors in the US, Europe or even New Zealand. Lower costs, fewer trade restrictions, and faster customs clearance make market entry smoother.Here’s what KAFTA offers:📉 Progressive elimination of tariffs on most goods; 📦 Simplified customs and faster logistics; 🧾 Greater access for Australian professional services (e.g. legal, engineering, architecture); 🤝 Enhanced protection for trademarks and IP. <blockquote>&nbsp;The KAFTA agreement has made it easier for small to mid-sized Australian businesses to compete in the Korean market. But many are still underutilising it due to lack of knowledge or market readiness.</blockquote> 6. Korea is an ideal testbed for Asia-Pacific growth South Korea is considered a cultural and trend hub across Asia. What works in Seoul today can easily gain traction in Japan, Singapore, Taiwan, and Hong Kong tomorrow. Many global brands use Korea as a test market for product launches, consumer feedback, and influencer campaigns.Korea also has sophisticated retail infrastructure. Platforms like Coupang (a Korean version of Amazon), SSG.com and GMarket make e-commerce seamless. Social commerce and livestream selling are booming. Consumers are ready to try new things, and when they love something -- they become fiercely loyal.For Australian SMEs, Korea is a powerful launchpad into Northeast Asia. It offers the infrastructure, spending power, and trend-driven consumers needed for sustained success.<blockquote><h3>&nbsp; But there are barriers and this is where your market entry strategy matters. As promising as Korea sounds, entering the market without local insight can be risky.</h3></blockquote>Here are a few things that trip up even experienced exporters:<ul><li>Complex retail and distribution channels</li><li>Strict regulatory requirements around ingredients, labelling, and health claims</li><li>Need for certified Korean translations and product registration</li><li>Cultural nuances in branding, packaging, and consumer expectations For example, while Australia has a growing organic industry, Korea does not currently recognise Australia’s organic certification. Australian organic products can be imported, but cannot be labelled as “organic” in Korean unless they meet Korean certification standards. This regulatory misalignment creates confusion and hinders full marketing potential.</li></ul>Navigating these challenges without local insight or support often leads to delays, wasted marketing spend, or failed distributor relationships.&nbsp; How The K Factor Can Help: The K Factor is a bilingual market consultancy helping Australian brands enter and thrive in South Korea. From market readiness assessments and competitor research to distributor matchmaking and culturally tailored brand strategies, we help businesses bridge the gap.Based in Tasmania, we work remotely with clients across Australia -- helping them:<ul><li>Evaluate if they’re market-ready</li><li>Map their ideal partner/distributor ecosystem</li><li>Localise content and packaging</li><li>Gather buyer and consumer feedback</li><li>Navigate product certification and registration</li><li>Build a clear roadmap for Korean expansion </li></ul>&nbsp; Final Thoughts South Korea is not just a fast-growing economy -- it’s a highly influential market full of discerning, connected, and value-driven consumers. For Australian brands committed to quality, ethics and innovation, the timing has never been better.If your brand stands for:<ul><li>Sustainability</li><li>Transparency</li><li>Quality craftsmanship</li><li>Clean ingredients</li><li>Digital savviness</li><li>Then South Korea is ready for you.</li></ul>With lower tariffs, rising demand, and digital-first buying behaviours, Australian businesses have a real chance to grow in this part of the world. But you need the right strategy, cultural understanding, and connections to succeed. Data Sources: Department of Foreign Affairs and Trade (DFAT), 2024 Export Incite, 2025: “Why Brands Should Consider Entering the South Korean Market” Korea Consumer Agency Report, 2023 Korean Statistical Information Service (KOSIS), 2023 Statista South Korea Digital Commerce Report, 2023 International Monetary Fund (IMF), 2024

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Not Google. Not Meta. Meet Naver, KakaoTalk & Daum to suc...

Understanding the regulatory landscape in South Korea

Why Australian brands should (seriously) be looking at So...